Case Studies

Real campaigns, not theory

Case studies are our portfolio. Instead of generalities, each one walks through a specific engagement: the objective, the campaign structure, the tests we ran, and the results we reached. Every description comes from a real client, and the figures inside are actual campaign data, not illustrative examples. The campaigns were run for clients in Europe, so we report currency amounts converted to US dollars and leave percentages and multiples unchanged. If you run a business and wonder whether advertising works in your industry at all, the quickest way to find out is to read about a company like yours. That is why we group the case studies by industry below.

Dental, medical, and aesthetic clinics

Clinics are among the industries where a well-run campaign can fill the schedule weeks ahead. Our dental practice case study combines Google Ads and Facebook campaigns in a 70:30 split and brought in patient inquiries at about $2 each on a $500 monthly budget. In aesthetic medicine we show two angles: a broader engagement for an aesthetic medicine clinic, and a detailed breakdown of a Meta Ads campaign for an aesthetic practice where lead classification in the adsfox CRM increased qualified leads by 143.8%. Read these if you sell higher-ticket treatments and care about the quality of inquiries, not just the count.

Beauty, fitness, and wellness

Beauty and health services follow a similar logic: customers decide locally and emotionally, and the ads have to build trust. Two beauty salon projects show the range: the general approach in advertising a beauty salon, and a Meta Ads campaign for a beauty salon that scaled to more than 700 leads a month and helped the owner open a second location. A fitness club chain saw cost per lead drop from about $9 to $3 while collecting 404 contacts in five months. A dance school generated 325 leads through Meta Lead Ads at about $2.70 each, later stabilizing at 50 to 70 leads a month for $1.50 to $2. In wellness retail, a hot tub and sauna retailer reached a ROAS of 13 in Meta Ads after we cut the cost per add-to-cart from about $5 to $3. We also cover an optical store and a Google Ads optimization for an optician that lowered the cost of the main conversion by 44.3% while increasing conversions by 78.2%, plus medical footwear in Meta and Google Ads.

Legal, financial, and professional services

Professional services are where lead quality matters most. A law firm running Google Ads and Facebook Ads in a 70:25 split received about 99 valuable inquiries a month at roughly $11 each. A legal and administrative services provider collected 4,096 leads through Meta Lead Ads at about $1.90 per lead and 747 phone calls while scaling the budget. In finance, a debt consolidation campaign produced 320 contacts at about $1.20 each with optimization toward lead quality. And a Google Ads campaign for a service company increased valuable actions by 206% on a fixed monthly budget.

Real estate and recruiting

Lead Ads work well wherever the goal is a phone conversation. Our real estate Lead Ads campaign generated 742 leads at an average cost of about $0.30 while fixing form conversion tracking, and a real estate brokerage scaled Meta forms to 156 leads in the period with quality scoring in the adsfox CRM. A taxi driver recruitment campaign delivered 1,880 applicants at about $5 each, all handled in the CRM.

Hospitality, entertainment, and local retail

Venues that need foot traffic and bookings have to balance brand reach with hard conversion goals. Our hotel case study increased website traffic by 40%, conversions by 35%, and direct bookings by 40% from retargeting in three months. The amusement park campaign focused on ticket sales and reservations. A supermarket with no online store used a Facebook coupon campaign to drive 30% more store visits and a 25% increase in register sales.

Ecommerce and online stores

For online stores everything comes down to return on ad spend. A home textiles manufacturer generated 80 purchases and about $55,000 in conversion value at a ROAS of 29.66 in Meta Ads. A jewelry store in Google Ads more than doubled its ROAS, from 3.43 to 7.43, with the cost per purchase down 45%. Another jewelry brand in Meta Ads moved from expensive contact-form leads to add-to-cart campaigns and grew its monthly budget six-fold on the strength of the results. We also cover a textile store rebuilt in Google Ads (27 purchases in 25 days after the restructure), an apparel store scaled from a token budget to five figures a month, a print shop selling original illustrations on a small seasonal budget, and Meta and Google Ads for a dog food store.

Manufacturing, B2B, and niche industries

Not every campaign is a typical store or local service. Some clients operate in narrow niches where advertising looks different. We describe advertising for a window distributor selling to retailers and installers, where the buying cycle is longer and the decision maker is a company, not a consumer. A recycling business buying used printer cartridges cut its cost per lead from about $12.50 to $4 in Meta Ads. If your industry seems hard to advertise, these show that there is usually a way.

Education and online courses

Education, online and in person, is a market where you have to convince people to buy before they see the result. We show our approach to advertising language courses and to selling online courses, where sales grew by 200% by working the funnel and the cost per enrollment. If, after reading these, you want to see what a similar campaign could look like for you, visit our Facebook ads agency and Google Ads agency pages, or book a free consultation and we will tell you what makes sense in your industry.