Google and Facebook Ads for a Med Spa: 70% More Clients in 3 Months

Med spa marketing case study: what did the clinic look like before adsfox?

From the dream of owning a clinic to a full appointment book with adsfox. The story of Edyta and her med spa.

First contact with adsfox

Edyta opened her own med spa with plenty of drive, seeing it as both a career step and a dream come true. She invested in the space, the equipment and a highly qualified team. Reality turned out to be tougher than expected. Attracting clients was a challenge, and the clinic was not getting the interest she had counted on. Aware of how competitive the aesthetic market is, she decided to promote the business seriously.

Online marketing was the natural way to reach more potential clients and make the clinic visible. One day, browsing Facebook, she clicked an ad that led to the adsfox website. After reading through the offer and the reviews from current clients, she booked a no-obligation consultation with one of our specialists.

Why paid ads instead of organic social media alone?

Paid advertising is an essential tool for any business that wants to reach potential clients reliably. For a clinic like Edyta’s, promoting aesthetic treatments online is not just about visibility but also about building trust and loyalty. A well-planned campaign allows precise audience targeting, which matters in the med spa space where every detail counts.

In a crowded aesthetic market, reaching the right audience is critical. Online marketing reaches the people most interested in the services, which makes the campaigns far more effective. Paid ads let you define the audience by age, gender, interests, location and even online behavior, so the message lands in front of the people who could actually become clients.

Unlike traditional advertising, online ads can be tracked and analyzed in real time. With Google Analytics, the Facebook Pixel and similar tools we can see exactly which actions bring the best results and adjust the campaign accordingly. That means continuous improvement of the strategy and better returns. Paid advertising is an investment that can pay off in more clients and higher revenue for a med spa.

Free marketing consultation

While reviewing Edyta’s website we found several areas that needed work: confusing navigation, an unattractive content layout, slow load times and broken redirects to individual pages. These issues could cause visitors to leave the site quickly without interacting or booking. An attractive website is something clients pay close attention to.

During the consultation our specialists explained in detail which changes to make on the website to improve usability and attract more clients. We also ran an SEO audit and pointed out the need to optimize the site’s content for better rankings in Google search. We discussed the value of a personalized ad strategy tailored to the med spa industry and its clients.

Beyond the technical side, we emphasized building relationships with clients through social media: regular communication, current information about treatments, promotions and the clinic’s successes. We stressed how important it is to build trust and loyalty by interacting with clients, answering their questions and sharing useful advice. That is how a clinic earns a reputation as a place that cares about its clients and delivers top-quality service.

What convinced Edyta

After reading the adsfox website, reviewing the full offer and watching interviews with satisfied clients, Edyta was impressed by the agency’s transparency and results. She chose the full-service package covering Facebook Ads and Google Ads, leaving ad management to professionals.

The conversation with our specialist gave her confidence that she was putting the clinic’s marketing in experienced hands. The specialist walked her through the action plan, which covered not only website improvements but also a complete ad strategy built around the specifics of the med spa industry. Edyta saw that adsfox was flexible and ready to adapt its work to her individual needs and business goals.

That professionalism showed in several ways. First, adsfox specialists bring broad knowledge and experience in online advertising, so they could propose the most effective solutions for the aesthetic market. That knowledge covers not only the technical side of advertising but also consumer psychology, which helped create ads that caught attention and encouraged people to book.

Flexibility was another factor. Every business is different and needs an individual approach. The agency adapted its strategy to Edyta’s unique needs and goals, which made the best results possible. On top of that, adsfox specialists were always available to answer questions and adjust the campaign, which kept everything running smoothly.

The ability to monitor campaign results in a dedicated client dashboard was an added bonus that let her follow progress and performance on her own. That decision saved her valuable time, so she could focus entirely on taking care of her clients.

What we set up before launching the campaigns

We started with a full website audit, analytics configuration and ad account setup. The first step was improving the Google Business Profile of Edyta’s med spa: updating contact details, opening hours, photos and service descriptions. The improved profile increased the clinic’s visibility in local search results and made it easier for potential clients to find it.

Next, we set up Google Search Console. The goal was to speed up indexing of the improved website in Google, so it could appear in search results sooner and gain visibility faster.

Another key step was the full configuration of Google Analytics 4 (GA4). This covered not only installing the tracking code but also programming custom events, including treatment booking requests and clicks on the phone number on the website. With GA4 we could monitor how visitors interacted with the site and understand their behavior.

If you want to see what a full Google Analytics 4 setup includes, browse our Google Analytics guides.

We also configured Facebook Pixel events to measure the same interactions. These tools are essential for effective advertising on social platforms like Facebook and Instagram. Knowing the specifics of Edyta’s business and her clients’ needs, we could optimize the campaigns for maximum results on a modest budget.

(Here is the list of standard Meta events that adsfox specialists use, with a description of each event.)

Implementation step by step

After meeting with Edyta, we asked her to fill out a short questionnaire so we could better understand her business and marketing goals.

To keep it simple, we sent her a link she could complete anywhere, anytime, from her phone. That let her quickly share the key information about her clinic and her expectations for the campaign, including answers recorded as audio.

Once the questionnaire came back, our specialists had the most important facts about the clinic: its offer, target audience and competitive advantages. On that basis we tailored the ad strategy and wrote personalized ad copy designed to catch the attention of potential clients on Facebook and Google.

The questionnaire was an important tool for gathering everything we needed about the clinic. Detailed questions about the offer, audience and competition let us build a personalized ad strategy that fit the clinic precisely. And the option to answer by voice let Edyta pass on all the essentials quickly and comfortably, which sped up campaign preparation considerably.

Results of the med spa’s Google Ads and Facebook Ads campaigns

Once the copy and creatives were ready, we launched ads on Meta (Facebook and Instagram) and Google Ads campaigns. Systematic optimization and strategy adjustments brought quick results, with a significant increase in interest in Edyta’s clinic.

Facebook and Instagram campaigns

For the Facebook and Instagram campaigns we used advanced targeting to reach the right audience: people interested in aesthetic treatments. Ads promoting mesotherapy and microdermabrasion generated strong interest and high engagement. The ad content was carefully crafted to catch attention and encourage interaction.

The dynamic campaign reached people who were potentially interested in aesthetic treatments but had not yet come across the clinic’s offer. We used a variety of formats, including video and carousels, to build interest and engagement. Each format was matched to the needs of the campaign and the preferences of the platform’s users.

Using a range of ad formats mattered. Video presented treatments in a dynamic way that caught attention and encouraged interaction. Carousels showcased different aspects of the clinic’s offer, such as the range of treatments, the professionalism of the staff and the modern equipment.

Google Ads campaigns

In Google Ads we focused mainly on Search campaigns, which reached people actively searching for aesthetic treatments near Edyta’s clinic. Effective keywords and compelling ads caught the attention of potential clients and drove them to the clinic’s website. We also ran retargeting campaigns that reminded website visitors of the clinic’s services and encouraged them to come back and book.

Running search campaigns like this is our team’s daily work. You can read more about how we operate on our Google Ads agency page.

Google Analytics data let us monitor campaign performance, track conversions and optimize the ads in real time. Regular reports and analysis allowed us to keep adjusting the strategy for the best possible results.

Ad budget optimization

The total ad budget for the med spa averaged about $750 a month (Google Ads 70%, Facebook Ads 30%). With careful management of those funds and continuous optimization, Edyta’s clinic recorded an impressive 70% increase in clients in just 3 months, at a cost per lead of about $5.

Putting 70% of the budget into Google Ads reached people actively searching for aesthetic treatments, which significantly increased campaign effectiveness. The 30% on Facebook built brand awareness and engagement among potential clients. Together they delivered strong results and a much larger client base for the clinic.

Summary of the engagement

We continue to work closely with Edyta and keep raising the bar. Our main goal is to bring new clients to her clinic while making the best use of the ad budget. We do this through systematic analysis of campaign results, which shows us where further optimization is possible. We also keep adjusting the work to changing client needs and preferences, so the campaigns stay as effective as possible.

The story of Edyta’s med spa is a good example of how the right strategy and effective online marketing can drive the success of a newly opened business. Thanks to commitment on both sides and an approach tailored to her needs, we built an ad strategy that not only attracted a wide base of satisfied clients but also helped build a strong brand in the aesthetic market.

Working with adsfox has been a key factor in Edyta’s success. With the agency’s professional approach and flexibility, she could focus on running the clinic while adsfox specialists handled promotion. That support increased the clinic’s online visibility, brought in more clients and built a strong brand. The long-term partnership allows continuous improvement of the ad strategy and maximum return on the marketing spend.

Want similar results in your industry? Book a consultation and we will check what can be improved in your campaigns.

Related adsfox services

We can run a campaign like this for your clinic as your Facebook ads agency and Google Ads agency. Inquiries from organic search are built separately, through local SEO with our SEO agency. If you want to find out where your budget is leaking first, start with a digital marketing audit, and sorting and scoring lead quality is handled by our lead generation optimization tool. You can find results from other projects in our case studies.

Who is Edyta?

Out of respect for our clients’ privacy, and because many of them are understandably reluctant to share results with competitors, we only publish what clients approve in writing.

We are convinced, however, that dry marketing agency case studies are not enough.

That is why we sometimes record interviews with adsfox clients to show honest, real reviews from satisfied clients.

In our view, those reviews are the strongest proof of what we do, so we encourage you to watch them. See reviews