Facebook & Meta Ads Agency
adsfox is a Facebook ads agency that runs fully measurable, data-driven campaigns across Facebook and Instagram.As a Meta ads agency and a Meta Business Partner, we build campaigns around the outcome that pays your bills: qualified leads and sales, not likes, reach or cheap clicks.Book a free consultation with a strategist and find out which Meta campaigns will work for your business.
Join 350+
happy clients.
Flexible engagement, no long-term lock-in
We run Facebook and Instagram campaigns without long-term contracts that tie you down.
Whether you need sales campaigns, retargeting, lead generation or reach on Reels and Stories, we scope the work and the billing model to fit.
We scale the number of campaigns and the budget in Meta Ads Manager at the pace your results justify, not at the pace a fixed retainer dictates.
That keeps Facebook advertising profitable when you are starting out and when you are spending five figures a month.
Sales from Meta Ads, not vanity metrics
Likes, reach and impressions do not pay invoices.
We set up Meta Ads campaigns for real business results: purchases in your store, qualified leads and quote requests.
We use precise audience targeting on Facebook and Instagram, lookalike audiences and retargeting to reach people who are most likely to buy, not random users.
Campaigns are optimized for cost per acquisition (CPA) and return on ad spend (ROAS), so your ad budget turns into revenue instead of engagement stats.
Full measurement, down to the dollar
Effective Facebook and Instagram advertising starts with correct tracking.
We implement the Meta Pixel and the Conversions API (CAPI) so purchase and lead data reaches Ads Manager despite browser blocking and iOS restrictions.
In your own client dashboard you see results down to the dollar: cost per click, number and value of conversions, cost per acquisition and return on ad spend.
You know exactly which creatives and audiences bring sales and which only spend budget.
Ongoing optimization
Meta's algorithms, including Advantage+ campaigns, automate a lot, but left unsupervised they tend to drift toward cheap traffic that never buys.
That is why we manage your Facebook and Instagram campaigns continuously: we test new creatives and formats (video, carousels, Reels), narrow or widen audiences, swap out fatigued ads and move budget to the ad sets with the highest return.
Every decision is based on conversion data flowing from the Meta Pixel and your website, not on engagement.
AI automation plus a human specialist
We combine Meta's automation (Advantage+, campaign budget optimization) with daily work by a specialist and data from the Conversions API.
We feed Facebook's and Instagram's algorithms with real conversion events straight from our clients' websites and stores, so the AI learns to deliver sales instead of cheap clicks.
A human owns the strategy, the creative and the audience quality; the AI handles scaling and delivery.
This combination beats relying on Meta's automation alone.
Experienced Meta ads specialists
Your Facebook and Instagram campaigns are run by specialists who understand both Meta Ads Manager and your business.
They know how to structure campaigns, pick audiences and build creatives that stop the scroll in the feed and on Reels and lead to a purchase.
Their goal is to grow your profit, so they look at Meta advertising through the lens of revenue and margin, not the number of likes or reach.
Meta Business Partner (Badged)
adsfox is a Meta Business Partner at the Badged level, the highest tier in Meta's partner program (it is sometimes called a premium partner, although Meta does not use that name).
The status gives us the official Meta Business Partner badge, live chat support from Meta, advanced technical help and early access to new features we put to work in your campaigns.
What proves the quality of our Facebook and Instagram advertising is results and client reviews: we have run ads for hundreds of companies across many industries, so we know what actually sells in the Meta ecosystem.
Your account, your data, your control
Every action we take in your Meta ad account follows tested procedures, so we learn from wins and mistakes without repeating risky moves with your budget.
You keep full ownership of your Business Manager, ad account, Pixel, audiences and conversion data, and we work on them transparently and securely.
Account access, ad spend and your Facebook and Instagram data stay under your control for the entire engagement.
Digital marketing services for small and mid-sized service businesses: web design, SEO and AI search, paid ads
Web design
Fast websites for service businesses and e-commerce, built for SEO and AI search and connected to a regular publishing plan.
SEO services
Technical upkeep, service pages for buying-intent keywords, and link building with the budget included. Inquiries, not just rankings.
AI SEO (GEO)
We get your brand cited in ChatGPT, Perplexity, and Google AI Overviews. We apply generative engine optimization to our own site first.
Paid ads (PPC)
Google Ads, Meta Ads, and TikTok Ads campaigns managed for leads and sales, not for clicks.
Social media marketing
Graphics, video, and publishing across every channel. Content is built on your brand, and every piece is approved by a specialist.
Analytics and tracking
Server-side tracking, the Conversions API, and CRM integration close the measurement loop, so decisions rest on data instead of guesses.
Why adsfox?
adsfox has run marketing for service businesses since 2018: more than 350 clients across 20+ industries.
We work with businesses in the US and Europe, fully remote.
We are a Meta Business Partner (Badged) and a Google Partner.
Over those years we built our own tools and AI agents that take over the repetitive work, so our specialists spend their time on analysis and decisions.
Websites, SEO and GEO, paid campaigns, and measurement come from one team, instead of four vendors you have to coordinate.
What our clients say
What I value most about working with you is having a dedicated specialist. The person matters, what they can do and how they communicate, and that is what I appreciate at adsfox. With other agencies and freelancers I could never get satisfying results. Now, after two years of working with you, it simply works.
Piotr
Owner, outdoor LED lighting manufacturer (luminous paving stones)
Given my own marketing background, I would definitely recommend working with adsfox. Highly recommended. These guys know what they are doing. I think adsfox is a great partner to work with.
Przemysław
Marketing director, event services company (crew and technical staffing)
What I value most about adsfox is that it is not a "pay and wait" arrangement. At any moment I can see where the money goes and what return it brings, and I have direct contact with specialists who advise me not only on ads but also on my offer and strategy. I delegate the complicated stuff and still keep full control over the outcome.
Dawid
Owner, e-commerce store (personalized wooden gifts)
Our revenue grew significantly and we won a lot of new clients, which is not easy in our business. That month was a record in terms of revenue, and a lot of women decided to book our services. Our schedule was packed, so we actually had to pause the ads for a while.
Justyna
Owner, women's body shaping and fitness studio
I am very happy with the cooperation. Many more customers started calling. We also see much higher traffic in our stats, both from Facebook and from Google, and it turns into phone calls and new bookings. I am very pleased with working with you.
Marcin
Owner, paintball park and outdoor events venue
With you I now pay almost 10 times less per conversion and get 200 new subscriptions a month, so for me this is a game changer.
Łukasz
Marketing manager, online courses and consulting (personal development)
Facebook and Instagram advertising agency (Meta Ads)
adsfox is a Facebook ads management agency that has been running campaigns in the Meta ecosystem since 2018. Facebook and Instagram advertising is one system today (Meta Ads), managed in Meta Ads Manager, so we plan it as a whole: strategy and audiences, creative and tracking, then daily optimization. As a Meta ads agency we judge every campaign by revenue and cost per acquisition, not by likes or reach. We work remotely with clients in the US and Europe, and everything we do lives in your own ad account.
Facebook Ads vs. Meta Ads: same platform, new name
Clients often ask how Facebook Ads differs from Meta Ads. In practice it is the same advertising platform. Facebook renamed the company to Meta, and the ad system covering Facebook, Instagram, Messenger and the Audience Network is now called Meta Ads. You set up a campaign once in Meta Ads Manager and the system decides where to show the ad to get the best result. So when you advertise on Facebook, you are advertising on Instagram and across the rest of Meta's placements at the same time.
Facebook ads management services: what's included
As a full-service Facebook and Instagram advertising agency we take on the entire campaign, not just the setup. Our Meta ads management includes:
- Strategy and campaign structure: objectives, audiences and a funnel built for your business model.
- Ad creative: concepts, copy and format testing (video, carousels, Reels), with fatigued ads replaced on an ongoing basis.
- Full tracking: Meta Pixel, Conversions API and server-side tracking that gets past browser blocking and iOS restrictions.
- Optimization for sales: we send lead quality from your CRM back to Meta so the algorithm learns to deliver customers, not clicks.
- Reporting: a client dashboard with results down to the dollar: cost per lead, conversion value, ROAS.
You can see what this looks like in practice in our case studies from a range of industries.
Facebook ads for service businesses and lead generation
Most of the Meta campaigns we run are for service businesses and for any company where qualified leads matter more than shopping cart volume. In those businesses the number of forms is not the point; their quality is. So we connect Facebook and Instagram advertising to server-side tracking and the Conversions API, and we send lead quality data from your CRM back to Meta. The algorithm then learns to deliver contacts that actually buy, not random submissions. We optimize for cost per qualified lead (CPL) using Facebook Lead Ads forms as well as campaigns that send traffic to your website. This is our core specialty: leads for service businesses, not only ecommerce carts. Our lead generation optimization platform does the CRM-to-Meta feedback loop automatically.
Ecommerce Facebook ads agency: campaigns for online stores
In ecommerce, Meta Ads performs especially well because it reaches shoppers who are ready to buy and lets you measure real return on ad spend (ROAS). For online stores we connect the product catalog, implement the Meta Pixel and Conversions API (CAPI), and launch Advantage+ Shopping campaigns plus dynamic retargeting that shows each user the exact products they viewed. With full tracking you see cost per acquisition and order value down to the dollar, and budget goes where it actually pays back.
Facebook ads agency pricing: what you actually pay
The cost has two separate parts and it pays to keep them apart. The first is media spend, the money that goes to Meta for showing your ads. The second is the agency fee for managing the campaigns. Meta has no price list: media spend is allocated in an auction, so the same amount buys a very different number of impressions for a local service business and for a competitive national niche.
That is why the useful question is not the price of an impression but cost per acquisition. In our campaigns for service businesses, cost per lead has typically landed between about $2 and $11 depending on the industry: about $2 per patient inquiry for a dental practice on a $500 monthly budget, and $8 to $11 for a law firm, where competition is clearly stronger. These are figures from real campaigns, not market averages, and every number links to the source case study so you can verify it.
Our management fee starts from $490/month for a single channel, and the per-channel price drops noticeably when we run several channels together. Billing is transparent, with no rigid retainer and no hidden fees, and we scale the number of campaigns and the budget at the pace your results justify. We will put together a specific quote for your business on a free marketing consultation.
How to choose a Facebook ads agency
Searching for the best Facebook ads agency usually turns up directories, top-25 lists and a lot of promises. A few questions cut through the noise:
- What do they optimize for? If the answer is reach, engagement or cost per click, keep looking. Ask for cost per qualified lead or ROAS from real accounts.
- How do they track? Pixel only is not enough anymore. Ask about the Conversions API, server-side tracking and whether CRM data (which leads actually closed) goes back to Meta.
- Who owns the account? Your Business Manager, ad account, Pixel and audiences should stay yours. If an agency runs ads from its own account, you lose the data the moment you leave.
- Is it a Meta Business Partner? The badge means Meta has verified the agency's spend, compliance and results. It also gives the agency an escalation path when your account gets flagged.
- Can they show the source? Case studies with budgets, timeframes and numbers you can check beat testimonials without context.
- What happens after the click? Ads work better with a website that converts. An agency that can also fix your landing page, or works closely with a web design agency, saves you months of wasted spend.
Why work with a Meta Business Partner agency
Meta Business Partner status is competence verified by Meta, not just a logo. adsfox is a partner at the Badged level, the highest in the program, and meets all three qualifying criteria (ad spend, qualifying spend and qualifying placements). The status gives us the official Meta Business Partner badge, live chat support from Meta, advanced technical help and early access to new features we put to work in your campaigns right away. For you it means lower risk and work that stays within platform policy. We explain what the status gives you and how to verify it yourself on our Meta Business Partner page.
White label Facebook ads for agencies
If you run a marketing or web agency and need a white label Facebook ads agency behind the scenes, we can manage Meta campaigns for your clients under your brand, with reporting and lead quality tracking built in. Details are on our for agencies page.
Facebook ads and Google Ads: better together
Facebook and Instagram advertising and Google Ads answer different moments in the customer's decision. Meta Ads builds demand and reaches people who are not searching for your product yet but match the buyer profile. Google Ads captures existing demand, when someone is actively typing a query. The best results usually come from running both channels, which is why we also run Google Ads and broader PPC campaigns and tie them together with shared tracking. If you are not sure where to start, book a consultation and we will recommend the channel mix for your goal and budget.
Facebook and Instagram advertising (Meta Ads): frequently asked questions
Campaign management for a single channel starts from $490/month, and the per-channel price drops noticeably when we run several channels together. Your total cost is media spend paid to Meta plus the agency fee for managing the campaigns. Billing is transparent, with no hidden fees and no rigid retainer: we scale campaigns and budget at the pace your results justify. The metric that matters is not the price of an impression but cost per acquisition, which in our campaigns for service businesses has typically landed between about $2 and $11 depending on the industry. We will calculate a specific quote on a consultation.
No. We do not tie you down with long-term contracts. You stay with us because of results, not because a contract says so, and that is exactly what keeps us motivated to make your campaigns profitable. For the entire engagement you keep full ownership of your ad account, Pixel, audiences and conversion data.
The first leads usually show up within the first few days after launch, as soon as the algorithm collects enough data to optimize. Results stabilize and cost per acquisition reaches its target level over the first few weeks, once we have a complete set of conversion data from the Pixel and the Conversions API. We measure everything from day one, so you can see exactly how the campaign ramps up.
Mostly through complete measurement: we track server-side, implement the Conversions API (CAPI) and send lead quality from your CRM back to Meta. The algorithm then optimizes for real sales instead of cheap clicks, so budget reaches people who are actually likely to buy. On top of that we continuously test creatives, refine audiences and shift budget to the ad sets with the highest return.
Every campaign is measured down to the dollar with our own tools and server-side tracking that gets past browser blocking and iOS restrictions. In your dashboard you see cost per click, number and value of conversions, cost per acquisition and return on ad spend (ROAS). Lead quality data from your CRM flows back to Meta so the system learns to deliver valuable customers. That is how we separate leads that buy from leads that only fill out a form.
We optimize for sales, not clicks, and we can prove it: we have been running campaigns since 2018, we have served more than 350 clients across more than 20 industries, and our Meta Business Partner and Google Partner status confirms our expertise. We built our own tools for complete measurement (server-side tracking, Conversions API, sending lead quality from your CRM to Meta) that standard agencies simply do not have. The best evidence is our clients: this page includes more than 20 video reviews. Watch them, then book a consultation.
Yes. We handle the advertising side: creative concepts, copy and testing what actually sells on Facebook and Instagram. We can work with your existing materials, product photos and footage, or plan together what to produce so the ads fit the language of the platform. Fatigued creatives are replaced on an ongoing basis, because creative is usually what decides your cost per acquisition.
Meta advertising works for most service industries and ecommerce, anywhere you want to reach new customers and generate leads or sales. We have served more than 350 clients across more than 20 industries, so we usually know right away how to set up a campaign for a given business model. If you are not sure it will work for you, book a consultation and we will give you an honest assessment.
For an online store, choose an agency that measures actual sales and return on ad spend (ROAS), not just clicks. The essentials: the agency implements the Meta Pixel and Conversions API (CAPI), connects your product catalog and runs Advantage+ Shopping campaigns plus dynamic retargeting. At adsfox this is standard, and we show results down to the dollar. Our experience with more than 350 clients lets us set up a campaign for your product range quickly. The best first step is a consultation where we assess your store's potential.
Full-service Meta ads management is much more than setting up campaigns. With us it includes campaign strategy and structure, creative production and testing (video, carousels, Reels), complete tracking (Meta Pixel, Conversions API, server-side tracking), ongoing optimization for sales with lead quality sent from your CRM to Meta, and transparent reporting in a client dashboard. In other words, we take on the whole thing, from strategy to daily care of your results.
Yes, and it is one of the most important reasons to pick one. Meta Business Partner status is granted by Meta itself and confirms verified expertise and experience. In practice it means a few things for you: work that stays within platform policy, which lowers the risk of your ad account being restricted; the agency's access to Meta support and an escalation channel when problems come up; and early access to new features. Just as important, for the entire engagement you keep full ownership of your Business Manager, ad account, Pixel, audiences and conversion data, and we work on them transparently.
They are practically the same advertising platform. Facebook renamed the company to Meta, and the ad system covering Facebook, Instagram, Messenger and the Audience Network is now called Meta Ads. You set up a campaign in Meta Ads Manager and the system picks the placements that get the best result. So when you advertise on Facebook, you are advertising on Instagram and across the rest of the Meta ecosystem at the same time.
It depends on the moment you want to catch the customer. Meta Ads builds demand and reaches people who are not searching for your product yet but match the buyer profile. Google Ads captures existing demand, when someone is actively typing a query into the search engine. The best results usually come from combining both channels with shared tracking, which is why we run both. On a consultation we will recommend the channel mix for your goal and budget.