FAQ

The setup includes linking the Facebook tracking code with your website and the implementation of codes for measuring events (e.g. contact request, order, etc., up to 3 Facebook Pixel Events possible). It also includes the review and proper configuration of your Facebook Ad and Business accounts, as well as the setup of your first campaign.

In the case of online stores, depending on the system you use, a suitable plug will be chosen for you, which your developer will need to install onto your website. Alternatively, this implementation can be carried out using Google Tag Manager. However, in most cases, it is better to accomplish this with the help of a plugin.

(Our team will not make any changes to your website on their own. The only thing you may be asked to do is to install the external code of the Google Tag Manager tool, in which our specialists will save all the scripts needed to measure and optimize campaigns. Thanks to that, your website will not be exposed to any damage, and will be working properly the whole time.)

At this point, you cannot use the service without configuration, because we would like campaigns created with our help to bring our clients the best possible results. We would like our customers to not only speak well of us, but also willingly recommend us.

However, we can guarantee the highest effectiveness of created campaigns only if the client has been properly trained and his advertising account and tracking scripts have been properly configured on his website or in his online store.

With proper configuration carried out by our specialists, the only thing you need to do is publish valuable content on your Facebook Fan Page.

However, if you would like to use Social Media campaigns for many target groups and, for example, acquire not only customers, but also employees with the use of our service, you can find extended packages here. They contain individual service options, with the possibility of professional advice and additional support.

Our application, unlike other solutions available on the market, not only allows you to automatically promote posts, (because that isn’t a very special improvement), but also gives you the ability to create completely measurable and data-driven campaigns.

Generally, in order for online campaigns to be measurable, advertising and data analysis platforms must be able to recognize when a business-related event takes place on the website, (such as filling out a contact form, the purchase of a product, etc.) As soon as advertising platforms recognize such action, you will not only be able to check the exact effectiveness of your ads, but also to use the campaign optimization system directly based on your business goals. For example, if you want to receive more contact form inquiries on your website, adsfox allows you to optimize your campaigns directly for this purpose.

Up until now, this could only be done in corporations with the best specialists. With adsfox it becomes possible for nearly everyone.

Our service, with appropriate configuration, enables running completely measurable campaigns on Facebook and Instagram, optimized on the basis of data. Campaign optimization is carried out directly based on business goals indicated by the client… completely automatically, based on the client’s published posts on their Facebook Fan Page.

Generally, in order for online campaigns to be measurable, advertising and data analysis platforms must be able to recognize when a business-related event takes place on the website, (such as filling out a contact form, the purchase of a product, etc.) As soon as advertising platforms recognize such action, you will not only be able to check the exact effectiveness of your ads, but also to use the campaign optimization system directly based on your business goals.

A campaign will be set up directly with the help of our specialists, and after that it will be automatically optimized for chosen business goals (such as, for example, a sale) based directly on real-time data from your website.

The campaign content can be updated automatically based on Fan Page posts. The only thing needed to be done is to define, with the help of our specialists, a keyword that must be included in post text. Then, each post containing the word will be automatically promoted. However, this can’t be compared to a regular Facebook post promotion. The campaign will be optimized directly for the chosen business goal, and it will be fully measurable, so that it’s clear which post generated exactly which conversion (sale).

If Facebook Ads campaigns aren’t working, it’s most often because the advertiser isn’t using Facebook Pixel or optimization based on data.

Running campaigns on Facebook or Instagram without Facebook Pixel or, so-called, Facebook Pixel Events on the website, we are usually wasting our advertising budget. Without these two things, campaigns can’t be measurable or optimized on the basis of real-time data coming directly from the website. We also lose the possibility of remarketing, which is reaching people who have visited our website in the past.

In adsfox, we prepare all your accounts and marketing scripts so that your campaigns become not only completely measurable, but also effective.

Of course, even despite proper optimization, there is still a possibility that campaigns may not bring satisfactory results. In this case, our specialists will tell you what changes should be made in order to improve effects.

In order to be able to effectively optimize advertising campaigns, artificial intelligence algorithms must be able to recognize when your website is converting, for example, an important event, such as acquiring a new customer. If a given tool isn’t measuring that, then optimization using artificial intelligence also cannot be fully effective.

That’s why our specialists will make sure that your advertising campaigns are completely measurable and can be optimized based on data directly for your business goals.