Google Ads Agency
adsfox is a Google Ads agency that runs fully measurable, data-driven campaigns on Google Search, Shopping, Performance Max and the Display Network.We optimize for real customers and revenue, not for clicks, and we have been a Google Partner since 2018.Book a free consultation with a specialist and find out which campaigns make sense for your business and budget.
Join 350+
happy clients.
Flexible engagement, no long-term contracts
We start Google Ads management without long-term contracts that lock you in.
Whether you need Search campaigns, Google Shopping, Display or Performance Max, we scope the work to your goals and agree on a billing model that fits.
Budget and the number of campaigns scale at the pace your results justify, not at the pace of a retainer somebody set on day one.
That keeps the engagement profitable at every stage, from the first tests to a large, multi-campaign account.
Sales from Google Ads, not just traffic
It is easy to burn a Google Ads budget on clicks that never turn into customers.
We build campaigns around real conversions: quote requests, phone calls, ecommerce purchases and qualified leads.
Google Search captures people who are actively looking for your product or service, and we send them straight to the right offer.
Campaigns are optimized for ROAS and cost per acquisition (CPA), so every dollar of ad spend works toward revenue instead of dashboard vanity metrics.
Full conversion tracking
Before any campaign goes live, we set up accurate conversion tracking with Google Analytics 4 and Google Tag Manager.
In your client dashboard you see results down to the dollar: cost per click (CPC), number and value of conversions, cost per acquisition and return on ad spend (ROAS) for every campaign and keyword group.
You know exactly which Search, Display or Shopping ads bring in sales and which ones only generate cost.
Ongoing optimization
Google's machine learning does a lot, but left alone it happily spends your budget on irrelevant queries.
We keep a close eye on every account: adding negative keywords, tuning bids and bidding strategies, testing new ad copy and landing pages, and moving budget to the campaigns with the highest return.
Every optimization decision is based on conversion data flowing directly from your website and CRM, not on guesswork.
AI plus a human specialist
We combine Google's Smart Bidding and Performance Max with the daily work of an experienced specialist.
We feed Google's algorithms real conversion data straight from our clients' websites and CRMs, so the AI optimizes for sales rather than cheap clicks.
The specialist owns strategy, account structure and traffic quality; the AI handles scale.
This combination beats relying on Google's automation alone.
Experienced Google Ads specialists
Your Google Ads account is handled by specialists who understand not only the mechanics of Search, Shopping and Display campaigns, but also your business model.
They know how to structure an account, choose keywords and write ad copy that attracts customers ready to buy.
Their job is to grow your profit, so they look at campaigns from the perspective of revenue and margin, not just the metrics in the Google Ads interface.
A verified Google Partner
We are an official Google Partner, and the proof of our Google Ads work is in client results and reviews.
Partner status gives us access to Google support, early features and up-to-date knowledge of changes in the ad platform, which we apply to your campaigns right away.
We have run ads for hundreds of companies across many industries, so we know what actually sells on Search and what only drives up cost.
Your account stays yours
At adsfox, every action on a Google Ads account follows proven procedures, so we learn from both wins and mistakes and never repeat risky moves with your budget.
You keep full ownership of the ad account, conversion data and campaign history; we work on it transparently and securely through access you grant.
Your ad budget, Google Analytics 4 data and account access stay under your control for the entire engagement.
Digital marketing services for small and mid-sized service businesses: web design, SEO and AI search, paid ads
Web design
Fast websites for service businesses and e-commerce, built for SEO and AI search and connected to a regular publishing plan.
SEO services
Technical upkeep, service pages for buying-intent keywords, and link building with the budget included. Inquiries, not just rankings.
AI SEO (GEO)
We get your brand cited in ChatGPT, Perplexity, and Google AI Overviews. We apply generative engine optimization to our own site first.
Paid ads (PPC)
Google Ads, Meta Ads, and TikTok Ads campaigns managed for leads and sales, not for clicks.
Social media marketing
Graphics, video, and publishing across every channel. Content is built on your brand, and every piece is approved by a specialist.
Analytics and tracking
Server-side tracking, the Conversions API, and CRM integration close the measurement loop, so decisions rest on data instead of guesses.
Why adsfox?
adsfox has run marketing for service businesses since 2018: more than 350 clients across 20+ industries.
We work with businesses in the US and Europe, fully remote.
We are a Meta Business Partner (Badged) and a Google Partner.
Over those years we built our own tools and AI agents that take over the repetitive work, so our specialists spend their time on analysis and decisions.
Websites, SEO and GEO, paid campaigns, and measurement come from one team, instead of four vendors you have to coordinate.
What our clients say
What I value most about working with you is having a dedicated specialist. The person matters, what they can do and how they communicate, and that is what I appreciate at adsfox. With other agencies and freelancers I could never get satisfying results. Now, after two years of working with you, it simply works.
Piotr
Owner, outdoor LED lighting manufacturer (luminous paving stones)
Given my own marketing background, I would definitely recommend working with adsfox. Highly recommended. These guys know what they are doing. I think adsfox is a great partner to work with.
Przemysław
Marketing director, event services company (crew and technical staffing)
What I value most about adsfox is that it is not a "pay and wait" arrangement. At any moment I can see where the money goes and what return it brings, and I have direct contact with specialists who advise me not only on ads but also on my offer and strategy. I delegate the complicated stuff and still keep full control over the outcome.
Dawid
Owner, e-commerce store (personalized wooden gifts)
Our revenue grew significantly and we won a lot of new clients, which is not easy in our business. That month was a record in terms of revenue, and a lot of women decided to book our services. Our schedule was packed, so we actually had to pause the ads for a while.
Justyna
Owner, women's body shaping and fitness studio
I am very happy with the cooperation. Many more customers started calling. We also see much higher traffic in our stats, both from Facebook and from Google, and it turns into phone calls and new bookings. I am very pleased with working with you.
Marcin
Owner, paintball park and outdoor events venue
With you I now pay almost 10 times less per conversion and get 200 new subscriptions a month, so for me this is a game changer.
Łukasz
Marketing manager, online courses and consulting (personal development)
A Google Ads management company that measures revenue, not clicks
adsfox is a Google Ads marketing agency that has been running Search campaigns since 2018. We work with clients in the US and Europe, remotely, with the same team from the first call to the monthly report. As a Google Ads management company we look at every campaign through the lens of revenue and cost per acquisition. Clicks, impressions and click-through rate are inputs. Qualified leads and sales are the output you pay for.
Google Ads agency for service businesses and lead generation
Most of our Google Ads work is for service businesses and anyone who depends on qualified leads: home services, healthcare, legal, B2B services, SaaS. Search catches customers at the moment they are looking for what you do, and we route them straight to your offer. What matters is not the number of form fills but the quality of the inquiries, so we connect Google Ads to server-side tracking and send lead quality data from your CRM back to Google. Smart Bidding then optimizes for real sales instead of cheap clicks. That is our core: leads for service companies, not only shopping carts for ecommerce.
Google Ads management services: what's included
As a full-service Google Ads management agency we take ownership of the whole campaign lifecycle, not just the launch. Google Ads management with adsfox includes:
- Strategy and account structure: campaign types, keyword research and match types chosen for your business model, not a template.
- Ads and landing pages: ad copy, extensions, A/B tests and landing page recommendations that raise conversion rate. If the site itself is the bottleneck, our web design agency team builds pages that convert paid traffic.
- Full conversion tracking: Google Analytics 4, Google Tag Manager and server-side tracking that recovers data lost to ad blockers and browser privacy limits.
- Optimization for sales: negative keywords, Smart Bidding and CRM lead quality fed back to Google as offline conversions.
- Reporting: a client dashboard with results down to the dollar: CPC, conversion value, CPA, ROAS.
You can see what this looks like in practice in our case studies from a range of industries.
How to choose a Google Ads agency
Most agencies in the US will show you a Google Partner badge and a few screenshots. Those are table stakes. If you want to separate a good Google Ads management company from a mediocre one, ask these questions before you sign:
- Who owns the account? The account, its history and conversion data should belong to you. If an agency runs your ads from its own account, leaving them means starting from zero.
- What exactly are they optimizing for? "Conversions" can mean anything. Ask whether they track qualified leads and sales, and whether CRM data goes back to Google.
- How often does someone actually work in the account? Weekly optimization and monthly reporting with recommendations, or a set-and-forget campaign with automated reports.
- How is the fee structured? A flat fee, a percentage of ad spend, or performance-based. A percentage of spend gives the agency a reason to push your budget up regardless of results.
- What do the contract terms look like? Twelve-month lock-ins are common. A confident agency does not need them.
- Can you see real results? Case studies with numbers, plus reviews you can verify, beat adjectives on a website.
We wrote this list because it describes how we work: you own the account, we optimize for revenue and CRM-verified lead quality, we charge a flat monthly fee, and there is no long-term contract.
Google Ads agency pricing: what it costs
There are two separate costs. The first is your media budget, the money paid to Google for clicks. The second is the agency fee for managing the campaigns. Google has no price list: the cost per click is set by an auction, and how much you actually pay depends not only on your bid but on your Quality Score, Google's rating of how well your keyword, ad and landing page match. A better-matched campaign pays less for the same click than its competitors.
That is why the meaningful metric is not cost per click but cost per acquisition. One of our European campaigns for a local service business shows how much that matters: with the budget up by only 0.68 percent, the number of valuable actions grew by 206 percent and the cost per action fell by 67 percent. The result changed not because of more money, but because of what the campaign was optimized for. Details in the Google Ads case study.
Google Ads management with adsfox starts from $490/month. That is the fee for managing the campaigns, separate from the media budget you pay to Google. We do not charge a percentage of ad spend and we do not lock you into a long contract, because managing an account with a few thousand dollars in monthly spend is a different job from running an ecommerce account with a full product catalog. A full breakdown of costs, including typical US media budgets, is on our Google Ads pricing page.
We will also tell you honestly what we recommend: search campaigns alone rarely use a budget to its full potential. Google Ads captures people who are actively searching, but a large share of visitors do not convert on the first visit. Adding remarketing on Facebook and Instagram (Meta Ads) brings them back for less than it costs to acquire a brand-new visitor from Search. Channels work best when they overlap and share one conversion tracking setup, which is why we more often propose PPC management across several channels than one channel in isolation.
We will calculate a quote for your business during a free marketing consultation, after reviewing your account and goals.
Google Ads agency for small business, ecommerce and B2B
Small business. With a limited budget, the priority is a single, tightly targeted Search campaign on high-intent keywords and accurate tracking of calls and form fills. No Display, no broad match on day one. We scale only when the first campaign proves it can bring customers at an acceptable cost.
Ecommerce. As an ecommerce Google Ads agency we work with Google Shopping and Performance Max, product feed optimization, and revenue-based bidding. The goal is ROAS at the level your margin allows, tracked per product group, not blended across the whole account.
B2B. As a B2B Google Ads agency we deal with long sales cycles and expensive clicks. The fix is offline conversion tracking: we send opportunity and deal data from your CRM back to Google, so Smart Bidding learns from closed business rather than from every form submission. Pair it with LinkedIn Ads when job title and company size targeting matter.
Types of Google Ads campaigns we run
Google Ads is more than text ads on the search results page. Depending on the goal, we run Search campaigns, Google Shopping for online stores, Performance Max campaigns that combine all Google inventory, and Display and YouTube video campaigns. The choice of campaign type follows your business model and the stage at which you want to reach the customer, not a one-size-fits-all package.
Google Ads vs Facebook and Instagram ads
Google Ads and Meta Ads answer different moments in the customer's decision. Google captures existing demand, when someone types a query into Search. Facebook and Instagram ads create demand and reach people who are not searching yet but match your buyer profile. The best results usually come from combining both channels with shared conversion tracking, which is why we run both. If you also want a channel that keeps working after the ad spend stops, our SEO agency team builds organic visibility alongside paid search.
Why work with a Google Partner agency
Google Partner status is Google's own confirmation of an agency's campaign management competence. It gives us access to Google support, early access to new features and ongoing knowledge of platform changes, which we apply to your campaigns immediately. For you it means working with a team whose skills are verified by the platform itself. If you are not sure where to start, book a consultation and we will recommend a campaign setup for your goal and budget.
Google Ads agency FAQ
Google Ads management with adsfox starts from $490/month for a single channel, and the per-channel fee drops when we manage several channels together. The final fee depends on the scope of work and your ad budget, and we agree on the billing model with you individually. There is no rigid retainer and no fixed number of campaigns; budget scales at the pace your results justify, not the pace of a package on paper. That keeps the engagement worthwhile both during the first tests and with a large, mature account. Book a consultation and we will prepare a quote for your goals.
No. We start without long-term contracts that lock you in. We want you to stay because of the results, not because of a clause. We have worked this way since 2018 and have served more than 350 clients in that time, so we know that a real return on ad spend keeps clients better than any loyalty clause.
Google Ads gives you immediate visibility on Search, so the first traffic and inquiries can show up within days of launch. Stable, repeatable results optimized for cost per acquisition (CPA) and return on ad spend (ROAS) usually take a few weeks to build, once Google's algorithms have collected enough real conversion data. We set up accurate tracking from day one so that every stage is fully measurable.
Every campaign is 100% measurable. In your client dashboard you see results down to the dollar: cost per click, number and value of conversions, CPA and ROAS for every campaign and keyword group. We use our own tools and server-side tracking to recover data that standard setups miss. We optimize for real revenue, not for clicks, so you always know which ads actually sell.
The difference is what we optimize for: your company's real revenue, not cheap clicks or pretty charts in a dashboard. We are both a Google Partner and a Meta Business Partner, we have been founder-led since 2018, and we have served more than 350 clients. We combine our own conversion tracking tools with the daily work of an experienced specialist who looks at campaigns from the perspective of sales and margin.
Your account is managed by a dedicated specialist who understands both Google Ads mechanics and your business model, and you keep full ownership of the ad account, conversion data and campaign history. We work through access you grant, transparently and securely, and your budget and analytics data stay under your control at all times. To see what that looks like from the client side, watch the 20+ video reviews from our clients on this page and book a consultation.
Google Ads works in practically any industry where customers search for products or services on Google, from local and home services to ecommerce and B2B. Across more than 350 clients in 20+ industries we have learned which campaign types and keywords actually sell in a given sector and which only generate cost. That means we do not test on your budget what we already know from experience.
We start with a conversation about your business, goals and what you have tried so far, to choose the right strategy and scope. Then we set up accurate conversion tracking, build the account structure and launch the first campaigns, and you see results in your dashboard from day one. The easiest way to start is a free consultation. Let's talk about your campaigns.
Yes, it is the same platform under a new name. Google renamed Google AdWords to Google Ads in 2018, but the substance is unchanged: it is the platform for running campaigns on Google Search, Google Shopping, the Display Network and YouTube. An AdWords agency and a Google Ads agency are the same thing. We have been running these campaigns since 2018, starting under the old name.
A service business should pick an agency that measures not just clicks or form fills but real lead quality and closed sales. The key is that the agency sets up accurate conversion tracking and server-side tracking, and sends lead quality data from your CRM back to Google, so Smart Bidding learns to deliver valuable customers. That is our core work: lead generation for service companies. The best next step is to book a consultation and let us assess your potential.
Full Google Ads management is more than launching a campaign. With us it includes: strategy and account structure, keyword research, ad copy and landing page recommendations, full conversion tracking (Google Analytics 4, Google Tag Manager, server-side tracking), ongoing optimization for sales with CRM lead quality sent back to Google, and transparent reporting in a client dashboard. We take ownership of the whole process, from strategy to daily care of the results.
It depends on the moment you want to reach the customer. Google Ads captures existing demand, when someone is actively searching for your product or service. Facebook and Instagram ads create demand and reach people who are not searching yet but fit your buyer profile. The best results usually come from combining both channels with shared conversion tracking, which is why we run both. During a consultation we will recommend a mix for your goal and budget.