How to Link Google Search Console to GA4

Linking your Google Analytics 4 property to Google Search Console lets you see Search Console data about user behavior directly in the GA4 interface. Search Console holds data about what people see in search results before they click through to your site: how often your URLs appear in results, what happens after the click, and the queries people used. Having that data in one place helps you optimize the site for the visits that actually bring revenue.

How to link Google Search Console to GA4

1. Check that your GA4 property and your Search Console property collect data for the same website.

2. Make sure your GA4 property has at least one data stream.

3. Make sure you have the Administrator or Editor role on the GA4 property.

4. Check that the email address you use for the GA4 property is the same one you use for Search Console.

5. Open the GA4 property and go to Admin in the left-hand menu.

6. In the Property column, find the Product links section and go to Search Console links.

7. Click Link.

8. Click Choose accounts.

9. Check the box next to the Search Console property you want to link to the GA4 property. Click Confirm.

10. Click Next.

11. Click Select.

12. Choose the data stream you want to link to the Search Console property.

13. The chosen stream should now appear in the Select Web Stream section. Click Next.

14. Review the configuration and click Submit.

You should see the message LINK CREATED.

15. Close the Create a link to Search Console window.

16. If you see a window like the one below…

…your GA4 property is correctly linked to Google Search Console.

Search Console data in GA4 shows which queries bring people to your site and what they do next. That is the raw material for any work on organic visibility. If you want to turn it into concrete actions, see how we approach SEO as an agency.