Marketing Audit: Find Out Where Your Budget Leaks Before You Spend More
Our digital marketing audit services answer one question: is the money you spend on marketing working, and where exactly is it not.We review your Google Ads, PPC, Facebook and Instagram ads, TikTok and LinkedIn campaigns, your SEO and website, your content, email and social channels, and the tracking underneath all of it.You get a written report with specific fixes for each channel, a plan with a new strategy and budget split, and a live walkthrough so every recommendation is clear.Marketing audit services from a team that has run campaigns since 2018 for more than 350 clients, as a Google Partner and Meta Business Partner.Start with a free marketing audit call.
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What is a marketing audit?
A marketing audit is a structured review of everything a company does to get customers, measured against one standard: what did it cost and what did it bring.
It covers the channels (paid ads, search, content, email, social), the website they send people to, and the tracking that connects spend to leads and sales.
The output is not a list of best practices.
It is a list of findings from your own accounts, ordered by how much money each one is costing you, with a plan to fix them.
A good audit is the cheapest marketing decision you will make this year, because it tells you what to stop paying for.
Google Ads audit and PPC audit
The Google Ads audit is where we usually find the most money.
We check account structure, match types and search terms, negative keywords, bidding strategy against the actual goal, conversion actions and whether they count real inquiries or button clicks, landing page match, and how much of the budget goes to searches that never convert.
The PPC audit extends the same review to Bing Ads and to shopping and performance max campaigns.
You get a ranked list: what to pause today, what to fix this week, what to rebuild.
Facebook ads audit, plus TikTok and LinkedIn
The Facebook ads audit covers Meta as a whole: campaign objectives against your real goal, audience overlap, creative fatigue, frequency, placements, the pixel and Conversions API setup, and whether lead forms are producing contacts your sales team can use.
We apply the same review to TikTok and LinkedIn campaigns.
The most common finding is not bad targeting but bad signals: the platform optimizes for cheap form fills because nobody tells it which leads were worth anything.
SEO and website audit
Ads send people to a website, and a slow or confusing page wastes every dollar before it.
We audit technical SEO (indexing, speed, mobile, structure), the content that ranks and the content that should, your backlink profile, and how your company shows up in AI answers from ChatGPT, Perplexity and Google AI Overviews.
On the website itself we check conversion paths: forms, calls to action, phone and booking flows, and where leads get lost.
If the site is the bottleneck, the audit says so and shows what a fix would cost.
Content, email and social media marketing audit
The content marketing audit checks whether what you publish targets queries anyone searches, whether it supports the services that pay best, and whether it earns links and citations.
The email marketing audit looks at list growth, automation, deliverability and revenue per send, the numbers most companies never look at.
The social media marketing audit separates organic reach from what actually produces inquiries, and checks whether paid social and organic content work together or against each other.
What you get: a report, a plan and a budget split
The audit ends with a written report with findings per channel, each with a recommendation and an estimate of its impact.
On top of it sits a plan: a new strategy, a proposed budget split across channels, and the changes to make in each account, in order of priority.
We walk you through everything on a call, so every recommendation is clear.
You can implement it with your own team or with us.
The audit does not obligate you to anything further, and the report is yours either way.
Digital marketing services for small and mid-sized service businesses: web design, SEO and AI search, paid ads
Web design
Fast websites for service businesses and e-commerce, built for SEO and AI search and connected to a regular publishing plan.
SEO services
Technical upkeep, service pages for buying-intent keywords, and link building with the budget included. Inquiries, not just rankings.
AI SEO (GEO)
We get your brand cited in ChatGPT, Perplexity, and Google AI Overviews. We apply generative engine optimization to our own site first.
Paid ads (PPC)
Google Ads, Meta Ads, and TikTok Ads campaigns managed for leads and sales, not for clicks.
Social media marketing
Graphics, video, and publishing across every channel. Content is built on your brand, and every piece is approved by a specialist.
Analytics and tracking
Server-side tracking, the Conversions API, and CRM integration close the measurement loop, so decisions rest on data instead of guesses.
Why adsfox?
adsfox has run marketing for service businesses since 2018: more than 350 clients across 20+ industries.
We work with businesses in the US and Europe, fully remote.
We are a Meta Business Partner (Badged) and a Google Partner.
Over those years we built our own tools and AI agents that take over the repetitive work, so our specialists spend their time on analysis and decisions.
Websites, SEO and GEO, paid campaigns, and measurement come from one team, instead of four vendors you have to coordinate.
What our clients say
What I value most about working with you is having a dedicated specialist. The person matters, what they can do and how they communicate, and that is what I appreciate at adsfox. With other agencies and freelancers I could never get satisfying results. Now, after two years of working with you, it simply works.
Piotr
Owner, outdoor LED lighting manufacturer (luminous paving stones)
Given my own marketing background, I would definitely recommend working with adsfox. Highly recommended. These guys know what they are doing. I think adsfox is a great partner to work with.
Przemysław
Marketing director, event services company (crew and technical staffing)
What I value most about adsfox is that it is not a "pay and wait" arrangement. At any moment I can see where the money goes and what return it brings, and I have direct contact with specialists who advise me not only on ads but also on my offer and strategy. I delegate the complicated stuff and still keep full control over the outcome.
Dawid
Owner, e-commerce store (personalized wooden gifts)
Our revenue grew significantly and we won a lot of new clients, which is not easy in our business. That month was a record in terms of revenue, and a lot of women decided to book our services. Our schedule was packed, so we actually had to pause the ads for a while.
Justyna
Owner, women's body shaping and fitness studio
I am very happy with the cooperation. Many more customers started calling. We also see much higher traffic in our stats, both from Facebook and from Google, and it turns into phone calls and new bookings. I am very pleased with working with you.
Marcin
Owner, paintball park and outdoor events venue
With you I now pay almost 10 times less per conversion and get 200 new subscriptions a month, so for me this is a game changer.
Łukasz
Marketing manager, online courses and consulting (personal development)
Frequently asked questions about the marketing audit
A full review of your marketing measured by cost and results: Google Ads and PPC, Facebook and Instagram ads, TikTok and LinkedIn campaigns, SEO and the website, content, email and social channels, and the tracking underneath. We check campaign quality, account structure, budget split, whether conversions are measured correctly and whether ads produce sales rather than clicks. At the end you get recommendations from the specialists who did the review and a plan with a new strategy and budget split.
The first step is. On a free marketing audit call we look at one of your accounts together, live, and tell you what we see and where the biggest leak is. The full written audit across all channels is priced by scope, because it depends on the number of channels, account size and ad spend. After the call you get a specific scope, timeline and price with no obligation.
Scope and price are set individually, because they depend on how many channels you run, how large the accounts are and how much you spend. A single-channel audit takes days; a full digital marketing audit across ads, SEO, website and content takes a couple of weeks. The easiest way to get a number is to book a free consultation, where we learn your situation and give you a scope, timeline and quote.
A written report with findings and recommendations for each channel, plus a tailored plan: a new strategy, a proposed budget split and specific changes to make in each account, in order of priority. This is not a generic checklist. It is based on data from your own accounts, and you can implement it with your own team or with us. We also walk you through it on a call so every recommendation is clear.
No. The audit is a standalone service and does not commit you to anything further. You can implement the plan with your own team. If you decide to continue with us, campaign management starts at $490 a month per channel and we do not lock clients into long-term contracts; we would rather you stay for the results. More than 350 companies have worked with us, and you can watch more than 20 video testimonials on this page.
Broken or inflated conversion tracking, so campaigns optimize toward the wrong data. Budget spread across campaigns that never convert while the winners are capped. Broad match with no negative keywords. Bidding strategies set to leads when the business needs revenue. Landing pages that do not match the ad. We audit with our own tools and server-side tracking, so we recover data that standard setups do not show and base conclusions on numbers, not opinions. If you want the campaigns run afterward, that is our Google Ads agency.
Both. We review the campaigns and the conversion tracking behind them (pixels, events, GA4, Conversions API) and check whether your website or landing pages are losing leads. Very often the largest waste comes from broken tracking that trains campaigns on bad data. With server-side tracking we see what standard setups miss, and if the site turns out to be the bottleneck, our web design agency can fix it.
Yes. The SEO and website audit covers technical SEO, content, backlinks and conversion paths, and we also check how your company appears in answers from ChatGPT, Perplexity and Google AI Overviews. If you want the work done afterward, organic search is handled by our SEO agency and AI answers by our AI SEO agency. On the call we will tell you which of these will move fastest in your case.
Owners and managers who already spend money on marketing and want to know whether the budget is working. It fits when results dropped without a clear reason, and when campaigns are working but you suspect they could do more. adsfox has run campaigns since 2018 as a Meta Business Partner and Google Partner, for more than 350 clients in more than 20 industries. Book a free consultation and find out what is really happening in your accounts.
Because we review your campaigns as practitioners who run them every day, not as consultants reading a checklist. Since 2018, Meta Business Partner and Google Partner, conclusions drawn from experience with more than 350 clients in more than 20 industries, and our own tracking tools that show data standard setups miss. You can see what that work looks like in more than 20 client video testimonials on this page, and in our case studies.