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How to Add a User to Google Tag Manager

Cover image: How to Add a User to Google Tag Manager

To add a user to your Google Tag Manager account, sign in here:

https://marketingplatform.google.com/about/tag-manager/

If you can’t sign in yourself, ask your agency or the person who added Google Tag Manager to your website to do it for you.

Next, go to Admin → User Management…

Google Tag Manager: Admin tab with User Management

…click the Screenshot: plus button in Google Tag Manager button in the top right corner and choose Add users.

Google Tag Manager: Add users option

Then enter the email address support@adsfox.com and click Set all next to Container Permissions.

Google Tag Manager: entering the email address and setting container permissions

Finally, check all the options and click Done…

Google Tag Manager: container permissions with all options checked

…and confirm by clicking Invite in the top right corner.

Google Tag Manager: Invite button

Google Tag Manager: invitation sent

That’s it. The invitation now waits for confirmation by our team.

Once accepted, our specialists can start working on your account.

Thank you!

Access to Tag Manager is the first step toward clean measurement: tags, events and conversions sent to your ad platforms. We describe what that layer looks like when the data has to get through despite browser blocking in our guide to server-side tracking.

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FAQ

FAQ: adding users to Google Tag Manager

Sign in to tagmanager.google.com, open Admin, then User Management on the account level. Click the plus button, choose Add users, enter the agency's email address and set container permissions. Send the invitation and the agency accepts it from their Google account.
For an agency that sets up tracking for you, choose Administrator on the account (so they can manage users if needed) and Publish on the container, which allows them to create, edit and publish tags. If you prefer to approve every change yourself, give them Edit or Approve instead of Publish.
The person or agency who originally added Tag Manager to your website owns the account. Ask them to add your Google account as an Administrator. If they are gone and unreachable, you may need to create a new container and replace the snippet on your site.
No. Tag Manager and Google Analytics have separate user management. If the agency also needs to configure GA4 events and conversions, add them in GA4 under Admin, Property access management, as well.