How to Make Reels for Your Business That Get Watched
Reels have become one of the most effective marketing tools available. They grab attention and build a brand in a creative and cost-effective way.
With the tips below you’ll learn how to make reels that actually support your marketing campaign instead of just filling the feed.
It’s important that viewers don’t see the reel as an ad at first glance, but as a bit of entertainment, and that’s exactly what you have to give them.
A mix of sound, visuals, extra effects and animation works perfectly here.
As many as 80% of reels are watched with the sound on, so make sure the audio is inviting and pleasant to hear. You don’t want to lose viewers in the first second.
The safest choice is the Meta Sound Collection, which is licensed for business use:
https://www.facebook.com/sound/collection/
The first seconds of a reel are decisive. They have to catch attention and make the viewer want to keep watching. Think about what will make people stay: something useful to them, a quick tip, or an element of mystery.
To hook attention effectively, use:
- “magic” effects (elements that fade out or pop in, ideally synced with the sound)
- fast changes of perspective
- unexpected changes of action or scene (something suddenly appears or turns into something else)
The key elements of every reel are an attractive visual design and a clear message.
The visual appeal of a reel plays a major role in holding attention. Use photos and media that make the reel stand out.
The footage doesn’t have to be perfect quality; it should simply be engaging.
Add captions that grab the viewer’s attention (and remember that many people still watch with the sound off).
Don’t overdo it, though. Keep a balance between visuals and content. Choose photos and media that reflect the character of your brand and your message.
Show authenticity. Viewers value it highly. Weave your product, brand or service into everyday situations and into an environment your target audience can identify with.
Put yourself in the viewer’s shoes and think about what they would want to know, rather than what you want to say.
Make sure the message lands easily and your audience understands exactly what you meant.
Don’t talk about your product’s features. Show it in use (how to unbox it, use it, order it).
For an app, don’t explain what it does. Show the results of using it.
Before and after footage (before and after using your product) works well too.
Use reels as a powerful marketing tool and watch how they contribute to business growth and brand awareness.
Remember: reels are a new language of communication, not just a new placement. And most importantly, make it fun.
Reels work when they come out regularly, not once a quarter. That’s the most common reason businesses give up on the format after a few weeks. If you’d rather hand production and publishing to someone else, see how we run social media marketing.
