How to Write a Facebook Post That Gets Clicks

For a Facebook post to perform as well as possible, it needs a few elements that make it catch the reader’s attention. Here is what to pay attention to when you write one.

Copy that pulls people in

Copy works when it speaks the language of benefits: it tells the reader what the product or service will do for them, what they will get out of it and what changes once they use it.

Keep in mind that when a post runs as an ad on mobile, only the first 3 lines of text (about 105 characters) are visible. The rest is hidden behind “See more”, so the most important information, and if possible the link, has to go right at the beginning (this matters even more when the image itself is not linked). The link is mandatory whenever the goal of the post is at least to drive traffic to your site, let alone to get a lead, an add to cart or a purchase.

When creating posts, we recommend share.datadriventool.com for building clickable posts.

Emojis are another important element: they make the text visually richer and easier to read, and they often make the post more appealing to the reader.

To add emojis you can use:

• the tool https://de.piliapp.com/facebook-symbols/
• the keyboard shortcut “Windows” + ”.” on Windows
• the emoji picker built into Facebook

A clear call to action is essential too: a direct prompt that asks the reader to take the action you want, for example “Shop now”, “Sign up” or “Visit our site and learn more”.

Open the post with a question your audience is likely asking themselves, one your product answers, or with an attention-grabbing hook such as “Sale!” or “New”, or another phrase that triggers emotion.

The language itself should also change depending on who the post is for. If you know your customers, watch how they communicate and adjust the tone of the post so it speaks to them better.

The image

The image is the most visible part of a promoted post and takes up most of its space. Good images are what make Facebook users stop scrolling. A good image is one that holds the reader’s eye and encourages them to click through to your site.

At the same time, the design of the image should match the page it links to. That means consistent branding: the same color palette in the post and on the website, and at least the presence of your logo.

Recommended (universal) image sizes for posts:

• 1080 x 1080 pixels (1:1) for regular images that are not linked
• 1080 x 1080 pixels (1:1) for carousel posts
• 1200 x 628 pixels (1.91:1) for posts created with share.datadriventool.com

It pays to create many posts, especially when they are used in paid campaigns run through the adsfox platform.

With many posts to choose from, our platform uses data straight from your website to pick the posts that sell best, and those are the ones that get promoted the hardest.

Good luck with your campaigns.

A post that performs well organically is the best candidate for an ad, because it already has proof from your audience. How we turn that into a steady publishing process is described on our social media marketing page, and how we promote the best posts on our Facebook and Instagram Ads page.