TikTok Ads Agency for Leads and Sales
adsfox is a TikTok ads agency that runs paid vertical video campaigns billed on actions people take on your website, not on views.We handle both the technical and the creative side: we produce video variants, set up conversion tracking through the TikTok Pixel and move budget every day toward what actually brings inquiries and orders.We will also tell you plainly when TikTok does not make sense for your industry and you should start with another channel.Book a free consultation and we will go through your numbers.
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How much does TikTok advertising cost?
Your bill has three parts, and keeping them separate avoids the most common source of disappointment.
The first is ad spend, which goes to TikTok, not to us.
The second is video production: TikTok burns through creative faster than other channels, so we plan several variants instead of one polished spot.
The third is campaign management, our flat fee, which you know upfront.
TikTok Ads Manager requires a minimum of $50 a day at the campaign level and $20 a day per ad group, so this is not a $5-a-day channel.
Cost per acquisition depends on your industry and on how well you track conversions.
On a consultation we calculate it on your numbers instead of quoting an average that does not apply to your case anyway.
When TikTok ads pay off, and when they do not
TikTok works best where the product or service is visible in a few seconds and the buying decision is quick.
Ecommerce, beauty, aesthetic medicine, fitness, restaurants and local services with a distinctive offer have an edge here.
Companies with a long sales cycle and a narrow B2B audience do worse, because a few seconds of video cannot explain the value.
There is one more condition agencies rarely mention: if your Facebook and Instagram campaigns are still scaling without a rise in cost per lead, TikTok is usually not the first channel to open.
We will tell you that on the consultation, even if it means we do not sell you this service.
TikTok ads management and organic content in one place
Managing the profile and managing the ads separately means double work and double cost.
We do both together, because the material gets produced once anyway.
Videos published on your profile show which topics and hooks hold attention, and the ones that perform organically go into campaigns as creative with budget behind them.
It works the other way too: campaign data shows what to film next.
The profile stops being a branding expense and becomes a testing ground for paid media.
We handle the publishing calendar, editing, captions and campaigns, and you approve what goes out.
TikTok ad formats and specs
A TikTok ad is a 9:16 vertical video watched with the sound on, and that changes how you write the script.
The message has to land in the first seconds, before the user scrolls on, and captions have to stay readable despite the app interface covering the edges of the frame.
A square asset that worked on Facebook loses its composition when simply cropped to vertical.
So we design TikTok creative from scratch, in several variants, and let the algorithm pick the winner on a small budget.
Only that winner gets scaled.
We apply the same discipline to ads in other channels, because formats differ more than they seem.
Flexible engagement, no long-term lock-in
We run TikTok advertising without long-term contracts that tie you down.
Depending on whether you need prospecting campaigns, retargeting or brand awareness through video, we scope the services and the billing model to fit.
Budget and the number of campaigns in TikTok Business Center scale at the pace your results justify, not at the pace a fixed retainer dictates.
TikTok Ads requires a minimum daily budget, so we also help you judge soberly when this channel actually pays off for your business.
More sales, not more views
Video views and reach do not pay invoices.
We set up TikTok Ads campaigns for real conversions: purchases, leads and quote requests, not plays or likes.
We use TikTok's precise targeting and retargeting to reach the people most likely to become your customers, not random viewers.
Campaigns are optimized for cost per acquisition (CPA) and return on ad spend (ROAS), so your TikTok budget turns into sales instead of just popular videos.
Full measurement, down to the dollar
Effective TikTok advertising starts with tracking.
We implement the TikTok Pixel and Pixel events and connect them to Google Analytics 4 so every meaningful action (purchase, lead, form submission) is recorded and attributed to the campaign.
In your own client dashboard you see results down to the dollar: cost per click, number and value of conversions, cost per acquisition and return on ad spend.
You know exactly which video ads and audiences on TikTok sell and which only collect views.
Ongoing optimization
TikTok's algorithm learns fast, but left unsupervised it can burn budget on cheap traffic that never buys.
That is why we manage campaigns continuously: we test new video creative (vertical format, trends, sound), replace fatigued ads, narrow or widen audiences and shift budget to the campaigns with the highest return.
We optimize TikTok Ads based on conversion data from the TikTok Pixel and your website, not on the number of video views.
AI automation plus a human specialist
We combine TikTok's automated optimization with daily work by a specialist and conversion data.
We feed TikTok's ad system with real business events straight from our clients' websites and stores, so the AI learns to deliver sales, not cheap clicks.
A human owns the strategy, the video creative and the audience quality; the algorithm handles scaling and delivery.
This combination gets far more out of TikTok Ads than relying on the platform's automation alone.
Experienced TikTok ads specialists
Your TikTok Ads campaigns are run by specialists who understand both video advertising on TikTok and your business.
They know how to structure campaigns in TikTok Business Center, pick audiences and plan creative that speaks the platform's language and leads to a conversion, not just entertainment.
Their goal is to grow your profit, so they look at campaigns through the lens of sales and cost per acquisition, not view counts.
A proven partner
Our results and client reviews speak for us, and as an agency we are also a Google Partner and a Meta Business Partner at the Badged level.
We bring the same discipline and focus on measurable results to TikTok Ads.
We have run hundreds of campaigns across many industries, so we can advise soberly when TikTok will actually grow your sales and when you should first exhaust the potential of Facebook, Instagram and Google.
We do not push a channel; we sell what pays off.
Your account, your data, your control
Every action we take in your TikTok Ads account follows tested procedures, so we learn from wins and mistakes without repeating risky moves with your budget.
You keep full ownership of your ad account in TikTok Business Center, your TikTok Pixel and your conversion data, and we work on them transparently and securely.
Account access, ad spend and collected data stay under your control for the entire engagement.
Prospecting and retargeting on TikTok
adsfox handles every type of TikTok ad and campaign: prospecting ads that reach people who have never heard of your company but are very likely to become customers, and retargeting ads aimed at people who already know your brand, visited your website or engaged with your content.
Both are built on the same conversion data, so the budget follows the audiences that buy.
Digital marketing services for small and mid-sized service businesses: web design, SEO and AI search, paid ads
Web design
Fast websites for service businesses and e-commerce, built for SEO and AI search and connected to a regular publishing plan.
SEO services
Technical upkeep, service pages for buying-intent keywords, and link building with the budget included. Inquiries, not just rankings.
AI SEO (GEO)
We get your brand cited in ChatGPT, Perplexity, and Google AI Overviews. We apply generative engine optimization to our own site first.
Paid ads (PPC)
Google Ads, Meta Ads, and TikTok Ads campaigns managed for leads and sales, not for clicks.
Social media marketing
Graphics, video, and publishing across every channel. Content is built on your brand, and every piece is approved by a specialist.
Analytics and tracking
Server-side tracking, the Conversions API, and CRM integration close the measurement loop, so decisions rest on data instead of guesses.
Why adsfox?
adsfox has run marketing for service businesses since 2018: more than 350 clients across 20+ industries.
We work with businesses in the US and Europe, fully remote.
We are a Meta Business Partner (Badged) and a Google Partner.
Over those years we built our own tools and AI agents that take over the repetitive work, so our specialists spend their time on analysis and decisions.
Websites, SEO and GEO, paid campaigns, and measurement come from one team, instead of four vendors you have to coordinate.
What our clients say
What I value most about working with you is having a dedicated specialist. The person matters, what they can do and how they communicate, and that is what I appreciate at adsfox. With other agencies and freelancers I could never get satisfying results. Now, after two years of working with you, it simply works.
Piotr
Owner, outdoor LED lighting manufacturer (luminous paving stones)
Given my own marketing background, I would definitely recommend working with adsfox. Highly recommended. These guys know what they are doing. I think adsfox is a great partner to work with.
Przemysław
Marketing director, event services company (crew and technical staffing)
What I value most about adsfox is that it is not a "pay and wait" arrangement. At any moment I can see where the money goes and what return it brings, and I have direct contact with specialists who advise me not only on ads but also on my offer and strategy. I delegate the complicated stuff and still keep full control over the outcome.
Dawid
Owner, e-commerce store (personalized wooden gifts)
Our revenue grew significantly and we won a lot of new clients, which is not easy in our business. That month was a record in terms of revenue, and a lot of women decided to book our services. Our schedule was packed, so we actually had to pause the ads for a while.
Justyna
Owner, women's body shaping and fitness studio
I am very happy with the cooperation. Many more customers started calling. We also see much higher traffic in our stats, both from Facebook and from Google, and it turns into phone calls and new bookings. I am very pleased with working with you.
Marcin
Owner, paintball park and outdoor events venue
With you I now pay almost 10 times less per conversion and get 200 new subscriptions a month, so for me this is a game changer.
Łukasz
Marketing manager, online courses and consulting (personal development)
TikTok advertising agency: frequently asked questions
Campaign management for a single channel starts from $490/month, and the per-channel price drops noticeably when we run several channels together. The price also depends on whether we produce the video creative or your company supplies it, and on the size of the ad budget we take responsibility for. Ad spend goes to TikTok and is a separate line item. For a specific quote, book a consultation and we will calculate it on your numbers.
Because we optimize campaigns for real sales, not views or likes, and we can back that up. We have been running campaigns since 2018, we are a Meta Business Partner and a Google Partner, and in that time we have served more than 350 clients across more than 20 industries. The best evidence is their reviews: this page includes more than 20 video reviews from clients. Watch them and book a consultation.
A TikTok agency ads account is an ad account opened through a TikTok agency partner rather than directly by the advertiser. Agencies use them to manage several clients from one Business Center, and some resellers rent them out with promises of higher spending limits, fewer ad rejections or faster support.
For most businesses you do not need one. We run campaigns on an ad account registered to your company in TikTok Business Center, with adsfox added as a partner. You keep ownership of the account, the TikTok Pixel, the audiences and the full campaign history, and you can remove our access at any time. We do not rent out accounts. If your situation genuinely calls for an agency-managed account (for example very high spend or a restricted vertical), we will say so on the consultation and explain the trade-offs, including what happens to your data if the account is not yours.
No. We do not tie you down with long-term contracts. We would rather results keep you than contract clauses, so we match the scope and budget to your goals and scale them at the pace your results justify. For the entire engagement you keep full ownership of your ad account, your TikTok Pixel and your data.
adsfox builds tools and runs paid advertising campaigns online. Thanks to our experience and complete campaign measurement, we can pick the best advertising strategy for each client across the major ad platforms.
Effective TikTok campaigns require understanding each client's business, resources and needs. Adding well-run Google Ads to social media campaigns often increases revenue by tens of percent.
Managing TikTok Ads campaigns is not just about setting up ads. It is about continuously adjusting optimization settings, the marketing message, the budget and the advertising strategy.
TikTok advertising is a form of paid promotion for your business.
Effective TikTok ads are set up in TikTok Business Center, and with the TikTok Pixel and Pixel events they can be not only targeted better but also fully measured.
Key features of TikTok Ads
Targeting: TikTok lets you target ads precisely based on demographics, interests, behavior on and off the platform and many other factors. That means you can reach a specific, well-defined audience (you can even target your existing leads or customers).
Budget and spend: advertisers have full control over the budget and can set a separate daily or lifetime spending limit for each campaign.
Measurability: TikTok offers detailed analytics for tracking campaign performance: clicks, conversions, reach, click-through rate (CTR) and more. At adsfox, unlike most TikTok ads agencies, what we care about most is the number of conversions, CPA, customer lifetime value and ROAS.
Accessibility and flexibility: TikTok ads are available to businesses of every size and budget, from small companies to large corporations. The smallest businesses can also use the Promote option for individual TikToks (which we do not recommend, although some say a weak ad is better than no ad).
Effective TikTok ads do require a minimum budget: $50 a day at the campaign level and $20 a day per ad group. Ads with a smaller budget cannot use the advanced targeting tools.
TikTok advertising can be a powerful marketing tool for building brand awareness, generating qualified leads, growing sales and engaging customers across many sectors and industries.
At adsfox we put special emphasis on measurement and business results.
It is hard to talk about results without measurement, and when we measure advertising we care about real outcomes: the number and value of customers acquired through TikTok ads.
We analyze views, clicks and CTR, but that is not where we focus.
adsfox specialists look mainly at ROAS, ROI, CPA, conversion rate and customer lifetime value.
First we talk about your business goals and your business, so we understand your needs, expectations and competitive advantages.
Next, depending on the service package you choose, we set up your Google Analytics 4 account and then configure the tracking scripts and conversion codes (the TikTok Pixel and Pixel events) on your website using Google Tag Manager. Where it makes sense we add server-side tracking.
Only at the very end, according to what we agreed, do we create and set up your ad campaigns.
Once the account structure is in place, our specialists optimize the campaigns continuously using data from your website or online store (thanks to the scripts and machine learning optimization systems we implement).
The results of every ad, above all how many customers each campaign acquired, are available in your adsfox dashboard 24/7.
From there we keep optimizing your campaigns, strategy and budget allocation toward each new business goal you set for us.
At adsfox we do not build any campaign until we are sure it will be fully measurable. Measuring a TikTok Ads campaign does not mean looking at clicks or views. It means setting up the tracking tools and scripts (the TikTok Pixel and Pixel events) so we can recognize exactly when a business-critical event happens on your website (a contact form submission, a purchase and so on) and send that event to Google Analytics 4 and directly to TikTok.
Once the ad platforms (Google, Facebook, TikTok) recognize such an action, it becomes possible not only to evaluate ad performance precisely but also to optimize campaigns directly for your business goals. For example, if you want more inquiries through the contact form on your website, an adsfox specialist will set up your tracking (the TikTok Pixel with Pixel events) and your campaigns to hit that goal as cheaply as possible. And because ads work better with a website that converts, we also flag landing page issues, or bring in our web design agency team when the page itself is the bottleneck.
We cannot imagine any other approach to online marketing.
Reach campaigns on TikTok
Reach campaigns maximize the number of people who see your ad. They can matter for building brand awareness and recognition of new products or services. Reach can be a powerful tool for brand building and market visibility, but if the goal is real sales growth, this objective should be used very deliberately as part of a broader marketing strategy, or another objective should be chosen.
TikTok Ads with the Traffic objective
Focused on sending users to a specific destination such as a website, landing page or app. Useful for businesses that want to increase visits to their site or app.
Video Views campaigns on TikTok
Focused on getting the maximum number of views and engagement on video ads. Especially relevant for brands that want to expand the reach of their video content.
Community Interaction campaigns
Focused on building engagement by increasing followers or profile visits. Useful for companies that want to build an engaged community.
App Promotion campaigns on TikTok
Aimed at getting users to download and actively use your app. Essential if you want to increase app installs.
Lead Generation campaigns on TikTok
Focused on collecting contact details from people interested in your offer. Key for businesses that want to grow their prospect list or increase sales.
Conversion campaigns on TikTok
A conversion-focused TikTok campaign encourages users to take specific, valuable actions on your website: purchases, sign-up forms, newsletter subscriptions and any other action you define with TikTok Pixel events.
Choosing the right objective and optimization depends on many factors. If you care about real business results, it is important to work with experienced specialists (ideally from adsfox).
Retargeting on TikTok means showing your ads (your offer) to people who have already visited your website or interacted with your business in some other way.
TikTok offers many ways to build retargeting audiences. You create an audience in TikTok Ads Manager and can then run retargeting campaigns aimed at people who:
- viewed a specific page or product,
- took a specific action on your website (newsletter signup, a button click, reading a blog post),
- watched, clicked or otherwise engaged with your content,
- left you their contact details in the past, and many more.
Choosing the right retargeting audience on TikTok can decide the overall success or failure of a campaign. That is why working with the right specialist matters, and why we recommend adsfox as an experienced partner.
The minimum budget for TikTok ads is $50 a day at the campaign level and $20 a day per ad group. You can promote individual posts for a few dollars, but that will not help you acquire new customers in a real, scalable way.
A maximum ad budget for TikTok probably cannot even be defined.
The right budget depends on your expectations, the amount of data collected in your TikTok account (or your CRM) and the current results of each campaign.
Set a budget you want to spend in the first month, then adjust it regularly based on results.
The main downside of TikTok Ads is that the smallest businesses cannot use it effectively.
TikTok needs significantly more data for effective ad targeting than Facebook (Meta), and the advanced tools require a minimum campaign budget of $50 a day. That budget is not always available to small businesses, especially given that (in our opinion, based on hundreds of campaigns) TikTok ads are worth considering only once increasing your Facebook ad budget starts to push up your CPA significantly.
From our perspective, before you start TikTok campaigns it pays to fully exhaust the potential of Facebook, Instagram and Meta's other platforms, which are usually cheaper than TikTok ads. Our Facebook & Meta Ads agency team handles that side.
A huge and still growing user base: TikTok has over a billion active users worldwide, including well over 100 million in the US, which gives you access to a broad and diverse audience.
Engagement through video and audio: TikTok users watch video with the sound on, which is a big advantage over Facebook and Instagram audiences and lets you intensify the advertising message.
Measurability: TikTok offers tracking codes (the TikTok Pixel and Pixel events) for tracking ad performance in real time. With them you can measure every interaction you care about: purchase, purchase value, lead, form submission, phone number click, add to cart, reading a blog post and almost anything else you define and code on your website or in your app.
Spend control: TikTok gives you full control over the ad budget, so you can match spend to your company's needs and goals.
Retargeting: TikTok Ads offers powerful retargeting tools for reaching people who have already interacted with your business.
Encourages creativity: TikTok lets you create creative, engaging content that captures attention and improves campaign performance. And unlike Facebook, TikTok still delivers very large organic reach.
High effectiveness: through the TikTok Pixel and Pixel events, TikTok collects information about users that no one else has and uses it directly to improve its ad system. TikTok knows exactly what we are interested in, which online content holds our attention, where we shop online, how we use the app on our phone, how long we spend on a given site, what we like and what grabs our attention. Combined with machine learning, this lets TikTok decide very accurately what we should and should not see. With the right campaign configuration, a specialist can use this data both for measurement and for ongoing optimization of ad delivery.
(TikTok has borrowed very effectively from Facebook's ad system and options. Until recently Facebook, and more broadly Meta, was almost a monopoly and beat Google and YouTube on effectiveness for prospecting campaigns. TikTok is gradually becoming an ad platform that has a chance to catch up with, and maybe overtake, Meta's ad system.)