Web design agency for businesses that need a website to rank and convert
We are a web design agency and web design company for service businesses.Every site starts with keyword data, not a mood board, and ships ready for Google and AI search.Built on Astro for speed you can verify in PageSpeed Insights.We have run marketing for service businesses since 2018 and work with clients in the US and Europe.Book a free consultation.
Join 350+
happy clients.
Website design services for small business, and only that
We do one thing and do it well: websites for service businesses.
No online stores, and we say so up front, because e-commerce is a different stack, a different process, and a different kind of ongoing support.
That focus means we know by heart what makes a small business website produce leads: a layout that leads to contact, dedicated pages for each service and each city you serve, visible proof in reviews and results, and a form or phone number people actually use.
Keyword research first, design second
Here is how most websites get built: someone lists the menu items, a designer draws them, and months later it turns out nobody searches Google for what is in the navigation.
We start with data.
We check what your customers actually type, how many of them do it each month, how hard each phrase is to rank for, and what intent sits behind it.
Only then do we plan the site structure.
Every page gets a job and a target phrase instead of being a tab that exists because it felt expected.
Ready for Google and for AI answers
More and more buyers ask ChatGPT, Perplexity, or Google AI Overviews before they ever open a website.
So our sites ship with what AI models need to cite a business: structured data describing the company and its services, direct answers to specific questions, an llms.txt file, and sensible internal linking.
We use the same setup on our own site and measure how often it gets cited every month.
Speed you can check yourself
We build on Astro, a framework that serves finished HTML instead of assembling the page with scripts after the visitor arrives.
The difference shows in PageSpeed Insights and Core Web Vitals, the same metrics Google uses as a ranking signal.
Don't take our word for it: paste the address of the page you are reading into PageSpeed Insights and compare it with any site built on a typical theme or page builder.
Connected to our content agents, so it never goes stale
The biggest problem with business websites is not how they look on launch day.
It is that six months later nothing has changed.
We connect your site to our tools and AI agents, which publish new posts and refresh service pages on a schedule.
Content is generated from your brand profile, and a specialist approves every piece before it goes live.
The site keeps working even when nobody on your team has time to think about it.
Want to see our portfolio and results
We show our work one on one, together with what it produced: how visibility changed, how many inquiries the site generates, and how it compares with the previous version.
A gallery of screenshots says very little, because a pretty website without results is not a success.
Reach out and we will walk you through examples from your industry.
Book a free consultation using the link in the menu or at the bottom of this page.
Digital marketing services for small and mid-sized service businesses: web design, SEO and AI search, paid ads
Web design
Fast websites for service businesses and e-commerce, built for SEO and AI search and connected to a regular publishing plan.
SEO services
Technical upkeep, service pages for buying-intent keywords, and link building with the budget included. Inquiries, not just rankings.
AI SEO (GEO)
We get your brand cited in ChatGPT, Perplexity, and Google AI Overviews. We apply generative engine optimization to our own site first.
Paid ads (PPC)
Google Ads, Meta Ads, and TikTok Ads campaigns managed for leads and sales, not for clicks.
Social media marketing
Graphics, video, and publishing across every channel. Content is built on your brand, and every piece is approved by a specialist.
Analytics and tracking
Server-side tracking, the Conversions API, and CRM integration close the measurement loop, so decisions rest on data instead of guesses.
Why adsfox?
adsfox has run marketing for service businesses since 2018: more than 350 clients across 20+ industries.
We work with businesses in the US and Europe, fully remote.
We are a Meta Business Partner (Badged) and a Google Partner.
Over those years we built our own tools and AI agents that take over the repetitive work, so our specialists spend their time on analysis and decisions.
Websites, SEO and GEO, paid campaigns, and measurement come from one team, instead of four vendors you have to coordinate.
What our clients say
What I value most about working with you is having a dedicated specialist. The person matters, what they can do and how they communicate, and that is what I appreciate at adsfox. With other agencies and freelancers I could never get satisfying results. Now, after two years of working with you, it simply works.
Piotr
Owner, outdoor LED lighting manufacturer (luminous paving stones)
Given my own marketing background, I would definitely recommend working with adsfox. Highly recommended. These guys know what they are doing. I think adsfox is a great partner to work with.
Przemysław
Marketing director, event services company (crew and technical staffing)
What I value most about adsfox is that it is not a "pay and wait" arrangement. At any moment I can see where the money goes and what return it brings, and I have direct contact with specialists who advise me not only on ads but also on my offer and strategy. I delegate the complicated stuff and still keep full control over the outcome.
Dawid
Owner, e-commerce store (personalized wooden gifts)
Our revenue grew significantly and we won a lot of new clients, which is not easy in our business. That month was a record in terms of revenue, and a lot of women decided to book our services. Our schedule was packed, so we actually had to pause the ads for a while.
Justyna
Owner, women's body shaping and fitness studio
I am very happy with the cooperation. Many more customers started calling. We also see much higher traffic in our stats, both from Facebook and from Google, and it turns into phone calls and new bookings. I am very pleased with working with you.
Marcin
Owner, paintball park and outdoor events venue
With you I now pay almost 10 times less per conversion and get 200 new subscriptions a month, so for me this is a game changer.
Łukasz
Marketing manager, online courses and consulting (personal development)
Web design agency for service businesses
A service business website has one job: turn a person looking for a service into an inquiry. Everything else, including how it looks, serves that job. That is why, as a web design agency, we start every website design project with search data, not with a visual concept.
adsfox has run marketing for service businesses since 2018. We have worked with more than 350 clients in over 20 industries, we are a Badged Meta Business Partner and a Google Partner, and we work with clients in the US and Europe. To us a website is one part of a marketing system, not a standalone project that gets handed over and forgotten.
Website design services for small business
Most of our clients are owner-run companies with 5 to 200 employees: clinics, law firms, contractors, agencies, consultants, gyms, salons, local services with a few locations. Their websites need three things that generic web design services usually skip: a page for every service that people search for, a page for every city or area you serve, and a clear path to a phone call or a form on every screen, including mobile. Our website design services for small business are built around exactly those three things, plus tracking so you can see which pages bring inquiries.
Website design and development services: what's included
- Keyword and competitor research before any design work: search volume, difficulty, and intent for each phrase, plus what is already ranking in your market.
- Site architecture mapped to that research: service pages, location pages, blog categories, and the path to contact.
- Design based on a template adapted to your brand, or a custom layout when the scope calls for it.
- Copy for the core pages, written for the target phrases and for conversion, with your input on offer and proof.
- Development on Astro: static HTML, image optimization, structured data, llms.txt, sitemap, and clean URLs.
- Conversion tracking from day one: form submissions, click-to-call, and booking events in Google Analytics 4 and Google Tag Manager, with server-side tracking when you run paid campaigns.
- Redirect map and migration if you already have a site, so rankings you have earned are not lost.
- Handover in a code repository with full change history, plus hosting setup on a global CDN.
SEO-ready websites: structure follows search intent
An SEO-ready website is not a website with a plugin installed. It is a site where each page answers a specific query with a specific intent. We separate informational queries from transactional ones, because that decides whether a phrase belongs on a service page or in a blog post. Writing an article for a buying-intent phrase is a fight against intent that Google will win every time. Once the site is live, this structure is what our SEO agency team builds on, so you are not paying twice for the same foundation.
Built for Google and for AI search
Two practical things, both measurable.
Visibility: the site carries structured data describing the company and its services, an llms.txt file, direct answers to specific questions, and solid internal linking. That lets an AI model pull a sentence like "this company does X for Y customers" straight from your site and cite it in an answer. Vague copy cannot be cited; specifics can. This is the foundation of the AI SEO and generative engine optimization work we do after launch.
Content: we connect the site to AI agents that work from your brand profile and prepare new material on a schedule, so the blog and service pages keep growing without taking your team's time. One rule has no exceptions: we do not publish content a human has not read and approved. Tools speed up the work; a specialist makes the decisions.
Landing pages for ads
If you run Google Ads or Meta Ads, the page people land on decides how much you pay per lead. A slow or generic landing page wastes budget you have already spent on the click. We build campaign landing pages on the same stack as the main site: one message per page, one action, a form that works on a phone, and events that report back to the ad platform. Our Google Ads agency team uses these pages daily, and our lead generation optimization tool sends lead quality back to the campaigns so they optimize for customers, not just form fills.
WordPress website design services vs. a static site: what we recommend
Most companies that come to us are comparing WordPress website design services with something faster. Our answer is straightforward: we build on Astro, not WordPress, and we migrate sites off WordPress when the page builder and a dozen plugins have made them slow and fragile. A static site has no admin login and no database to breach, so the most common attack path disappears, along with the weekly plugin updates and the "something broke after the update" tickets. If you need a full editorial CMS with dozens of editors, WordPress can still be the right call and we will say so. For a service business site with a blog, Astro wins on speed, security, and cost of ownership.
Speed, measured, not claimed
Astro is a static site generator that sends finished HTML to the browser instead of building the page on the fly with JavaScript. That one sentence explains most of the benefits for a service business: content shows instantly, search engines and AI crawlers see the text on first load rather than after scripts run, and interactive elements are added only where they help conversion.
We measured this instead of guessing. Using Playwright we weighed seven of our sites: the average of five sites built on an adapted template was 754 KB, and a site built from scratch was 463 KB with 11 server requests. For comparison, an award-winning site with heavy animations we tested weighed 39.3 MB across 300 requests. The template-versus-custom gap is under three tenths of a second of transfer, while the template gives you a working blog, content collections, and image optimization out of the box. So for most projects we start from a template adapted to your brand and move the saved budget into content. The full measurement and criteria are in our guides on web design.
Our process: from keyword research to launch
1. Keyword and query research
We find out what your customers actually search for: phrases, monthly volume, difficulty, and intent. Transactional and informational queries are separated, because that decides which phrases go on service pages and which become blog posts.
2. SEO and AI search analysis
We look at what your competitors rank with, what their link profiles look like, and whether AI models cite them at all. We also check which queries in your industry already trigger AI-generated answers, because there a ranking alone no longer guarantees the visit.
3. Structure and design
Only with that data do we plan the structure: which service pages, which location pages, and how the path to contact works. The visual design is built on that structure, not the other way around.
4. Development on Astro
We build the site, set up structured data and tracking, and run it through PageSpeed and accessibility checks before launch. If you are migrating, the redirect map goes live with the site.
5. Content and publishing
After launch the site is not left alone. We connect it to our tools and agents, which publish posts and refresh service pages according to the agreed plan, with a specialist approving each piece.
How to choose a web design agency
Whether you hire us or someone else, these questions separate a web design agency that builds lead-generating sites from one that builds brochures.
- Ask what research happens before design. If the answer is "we start with a discovery call and wireframes" and no keyword data, the site structure will be a guess.
- Ask for a PageSpeed score on a live site they built. Not a mockup. Then paste the address into PageSpeed Insights yourself.
- Ask who writes the copy. "Content provided by client" is the most common reason websites launch months late or launch with text that does not sell.
- Ask what tracking is set up at launch. Forms, calls, bookings. Without it you cannot tell whether the site works.
- Ask what happens when you leave. Do you get the code, the content, the domain, and the hosting account? If the site cannot leave with you, it is not yours.
- Ask about ongoing costs. Hosting, updates, plugin licenses, hourly rate for changes. A cheap build with an expensive maintenance plan is not cheap.
- Check reviews on Clutch or Google and ask for a client in a similar industry you can talk to.
Web design pricing: how much does a website cost
Website projects at adsfox start at $2,500 for a service business site: keyword research, a template adapted to your brand, core service pages with copy, conversion tracking, and handover of the code. Sites with many service and location pages, a custom design, or integrations with a booking system or CRM cost more, and we quote them after a call rather than from a price list, because a quote without knowing the business and its goals would be a guess.
Timeline depends on the number of pages and how quickly we receive materials. A typical service business site takes a few weeks from keyword research to launch. If you also need SEO services after launch, we can bundle the build with a monthly retainer so the site is built for the phrases you will be ranking for.
Case studies: what a website built for conversion does to ad results
Our documented results come from campaigns we ran for European clients, where the website and landing pages were built or rebuilt for conversion and tracking. A few examples from our case studies:
- Law firm: click-to-call, contact form, and a callback widget all tracked in GA4; the campaigns settled at about 99 qualified inquiries a month at roughly $11 per inquiry.
- Dental practice: form and phone events measured in GA4 and the Meta pixel; a new patient inquiry cost about $2 on a $500 monthly ad budget.
- Optical store: with the same budget, cost per primary conversion dropped 44.3% (from about $13 to about $7) and the conversion rate went from 3.6% to 5.9%.
You own the website, code included
One question worth asking any vendor before signing: what happens to the site when we part ways. Our answer: you take everything. Code, content, data, and accounts are yours, and the site keeps running whether or not we handle your marketing. We do not build websites that cannot leave with the client, because locking a customer in through access is a weak basis for working together.
After launch: security and maintenance
A static site has no login panel and no database to overwrite, so the most common way business websites get hacked disappears. So does the ongoing work nobody mentions in a quote: weekly plugin updates, theme compatibility, and fixing what broke along the way.
That is why every site is delivered in a repository with full change history. Every change has an author and a date, and if something goes wrong we roll back to the previous version in one step, without restoring a backup. Static hosting is also cheap and fast, because the site is served from a global CDN rather than a single shared server.
A website is one part, not the whole
The best website will not sell if nobody lands on it. That is why we usually pair the build with SEO, AI SEO, and paid campaigns through our Google Ads agency team. We can also build just the site if you run the rest in-house or with another partner. Either way, the first step is the same: book a free consultation and we will show you what your current site is doing and where the gap is.
Frequently asked questions about our web design agency
No. We build websites for service businesses only. E-commerce is a different stack, a different build process, and a different kind of ongoing support, so rather than doing everything at an average level we prefer to be very good at one thing. If you need an online store, we will tell you on the first call.
Astro. It generates finished HTML instead of assembling the page with scripts in the visitor's browser. The result shows in PageSpeed Insights and Core Web Vitals, the same metrics Google uses when evaluating a site. You can check for yourself: paste the address of this page into PageSpeed Insights and compare it with any site on a typical theme or page builder.
We do not build new sites on WordPress, and we migrate sites off it when a page builder and a stack of plugins have made them slow or fragile. We can connect our lead tracking to an existing WordPress site if you are keeping it. If your team truly needs a full editorial CMS, we will say so and recommend the right setup instead of forcing our stack on you.
Two reasons. Google uses Core Web Vitals as a ranking signal, so a slow site is harder to rank. The second reason matters more: some visitors close the page before it loads, especially on a phone with weak signal. Those are people you already paid for in a campaign who never saw your offer.
Yes, and from the structure up, not just technically. We start with keyword research and only then plan the pages, so each page targets a specific phrase with a specific intent. We separate informational queries from transactional ones, because the first belongs in a blog post and the second on a service page. Getting that backwards is the most common mistake we see on business websites.
It means the site is prepared so that ChatGPT, Perplexity, and Google AI Overviews can understand and cite it: structured data describing the company and services, an llms.txt file, direct answers to specific questions, and solid internal linking. This is the groundwork for generative engine optimization, which we describe on our AI SEO agency page.
We can take that over completely. We connect the site to our tools and agents, which publish posts and refresh service pages on the agreed schedule. Content is generated from your brand profile, and a specialist approves every piece before it goes live. If you prefer to publish yourself, we hand over the site with a content workflow and instructions.
A typical service business site takes a few weeks from keyword research to launch. The biggest factor is how quickly we receive materials: photos, service descriptions, and approvals. We agree on a schedule at the start and keep our side of it.
Projects start at $2,500 for a service business site with keyword research, a template adapted to your brand, core pages with copy, and conversion tracking. The final price depends on the number of service and location pages, how much copy needs to be written, and whether you need integrations with a booking system or CRM. After a call you get a specific scope and a specific number.
Yes. The key part of a migration is keeping the visibility you already have, so we build a redirect map from old URLs to new ones and make sure content that already ranks does not disappear. Skipping this step is the most common reason traffic drops right after a redesign.
Yes. Campaign landing pages are built on the same stack as the main site: one message, one action, a form that works on a phone, and events reporting back to the ad platform. Our Google Ads agency team uses them daily, and our lead generation optimization tool sends lead quality back to the campaigns.
We show our work one on one, together with what it produced: how visibility changed and how many inquiries the site generates. A screenshot gallery says little, because a pretty website without results is not a success. Reach out and we will walk you through examples from your industry: book a free consultation.